CENTRAL COAST PRINTING
Through the Years
Central Coast Printing opened for business on April 1, 1978. It was a partnership between a student and a professor, both from Cal Poly. Before long, the professor lost interest and sold his share to the student, David Anderson. As from the beginning, Mr. Anderson continued on, operating the business as a “one-man” endeavor, but without the support of a partner.
The business originally opened in a 400 square foot building on Grand Avenue in Arroyo Grande. Central Coast Printing would spend one year in this location and then move to Pike Lane in Oceano for three years. The shop was then relocated to 866 Grand Avenue in Grover Beach and remained there for sixteen years. At first, only one of the units at this location was required to house the still young business. However, as time passed and growth opportunities presented themselves, a second unit and subsequently a third unit would be needed to facilitate the expanding business.
During the first four years of business, Central Coast Printing quadrupled its size. It was after the fourth year of business that Mr. Anderson decided to employ his first sales consultant; Don Wells. Favorably, gross sales doubled and Central Coast Printing was on its way to becoming one of the finest purveyors of career opportunities in the area.
Having started out with an AB Dick press, the success of the business then afforded Mr. Anderson the opportunity to grow, not just in volume, but also in equipment inventory. Sometime in 1983, Central Coast Printing took a big step forward and purchased its first large format press, a 1-color Heidelberg Kord, printing an 18 1/2 by 25-inch sheet. In 1985, a 2-color Heidelberg press printing a 25 by 36-inch sheet was purchased; and a second sales representative was added to the growing staff of employees. By 1991 the position of the company enabled the purchase of a 4-color Komori press, printing a 20 by 26-inch sheet. Continued growth came as an electronic prepress department was added to the maturing company. In 1992 an Agfa 5000, a 2-page output device, came on board. It replaced art boards, film shots on cameras and a lot of handwork. This was a capability no other printer on the Central Coast offered. The customer base of Central Coast Printing broadened and increased dramatically. In 1997 the already very successful electronic prepress department went through sensational changes. An Avantra, 4-page output device with a Rampage rip including fully automated trapping and the ability to produce 25 by 28-inch film; and an Imation digital proofer with the ability to output 21 by 28-inch proofs replaced the older equipment.
At twenty years and 52 times the sales volume of its very first year, Central Coast Printing was maintaining the leading edge on the Central Coast. As a full-service commercial printer, it offered scanning, proofing, film output, and a final printed piece.
A Dream to Realize... Beyond the 20th
As the business continued to grow, the next fifteen years were filled with hard work and challenges. The ongoing commitment to upgrade equipment and remain on the cutting edge of technology was every day’s challenge, consuming time and efforts that would yield a payoff previously only dreamed of.
In 1998 the Akiyama 6-color press was added, and with a growing share of the local market, space at Central Coast Printing became something to be coveted.
Early in 2002, as part of an expansion plan, Central Coast Printing purchased The Prynters of San Luis Obispo. With space a constant concern, this purchase offered some temporary relief. With the addition of a Ryobi press for the San Luis Obispo location, sales were soon on the rise there as well.
The critical need for space to operate and grow was evidenced at every turn. It was clear that the success in an expanding market share was now demanding a long-awaited decision; a decision that would clearly open a new chapter in commitment to customer service and growth for this striving business.
As the evidence for needed space was overwhelming, Mr. Anderson made the decision and a building plan went on the table. Property was purchased in the Grover Beach industrial district, hurdles came and kept coming. It seemed the race to break ground was never-ending. With perseverance and commitment, the groundbreaking ceremony was scheduled for May 29, 2003. The 1.7-million-dollar expansion program, with a 17,000 square foot state of the art printing facility was underway.
Groundbreaking Ceremony - May 29, 2003
In October 2003, the building was nearing completion and the “move-in” date was scheduled for mid-November. Shortly before Thanksgiving, the local community looked on as semi-trucks with trailers and huge cranes arrived at the old rented Grand Avenue location and moved the equipment to the brand-new Huston Street facility.
The plant operations had to be completely shut down for a week while equipment was moved, and employees from shop to administration regained their working composure! An experience most will never forget and all came through like champs.
It took some time to get settled in but soon the day for celebration arrived. Customers, vendors, and friends were welcomed in for the open house. Festivities were centered in the new production facilities; the 6-color Akiyama became the backdrop for a celebration of what Dave Anderson had worked twenty-five years to achieve!
With the added space, and according to plan, all operations were brought under one roof. The seamless operations were enhanced with the move of the San Luis Obispo plant (The Prynters) to the Grover Beach location.
Before the end of the first year at the new facility, staying true to his history, Mr. Anderson again saw potential in improving the company’s technology and customer service. Embarking upon his first major structural change a 10' by 50' area of the shop cement floor was dug up and replaced with another slab 24 inches deeper than the original. This was to accommodate the purchase of the 6-color Man Roland press with a press sheet size of 28 by 41 inches. This addition once again expanded Central Coast Printing’s market while offering an increased level of customer service through more product choices locally on the Central Coast.
With the same spirit and tenacity of his history, Mr. Anderson continued to embrace the future, coming face to face with a world of ever-changing technology that never rests. Mr. Anderson took on the challenge with his usual fortitude bringing digital technology as a new facet to the commercial print shop. The addition of a mail house division would allow Central Coast Printing to assist customers with their commercial mailing and fulfillment needs. Personalized variable data was introduced to customers along with the opportunity to order printing online.
Today the Central Coast Printing facility has three dedicated salespeople. Together with an amazing production team, it produces at the highest volume in its history. The capability to successfully maintain local companies who have expanded throughout the state, country and even internationally is exceptional and an open door to the journey forward.